As more companies become software companies, what is being created still needs to align with business objectives. Jellyfish believes this can be done by giving software engineering leaders the data and insights they need to do that.
“The way that engineering teams are led, managed and tied to the business is still the same as it was 20 years ago,” Andrew Lau, co-founder and CEO of Jellyfish, told TechCrunch. “It’s not just about making that job easier. It’s helping make businesses run more efficiently so they can make smarter decisions. Engineers understand what they work on and how it affects and grows the business. Nobody wants to be in a dark room and disconnected.”
Lau and his co-founders David Gourley and Philip Braden met 20 years ago when Gourley and Braden hired Lau to work with them at e-commerce search software company Endeca, which they took from eight to 550 people and sold to Oracle for $1.1 billion in 2011.
